E-Business - Portafolio de Renny Contento

Monday, July 16, 2018

Intraclass N° 20

TOPIC: E-Business today.

OBJECTIVE: Analyze the current situation of electronic businesses and their benefits to generate valuable ideas for tourism entrepreneurship.

DATE: July 16, 2018

DEVELOPMENT

ManifestCuletrain

The 22 immutable laws of marketing.-

- Law of Leadership.

- Law of the Category.

- Law of the mind.

- Law of Perception.

- Law of Concentration.

- Law of Exclusivity.

- Law of the Ladder.

- Law of duality.

- Law of the Opposite.

- Law of the Division.

- Law of the Perspective.

- Law of Line Extension.

- Law of Sacrifice.

- Law of Attributes.

- Law of Sincerity.

- Law of Singularity.

- Law of the Unpredictable.

- Law of Success.

- Failure Law.

- Law of the Sensationalist Note.

- Law of Acceleration.

- Law of Resources.

Electronic commerce revenue models.-

- For advertising.

- For sales.

- By affiliation.

- By subscription.

-Freemium.

Result

Apply the 22 laws of marketing to reach sucess in electronic commerce.

Wednesday, July 11, 2018

Intraclass N° 19

Topic: Digital electronic commerce, digital products
Objective: Analyze digital electronic commerce and digital products.
Date: July 11st, 2018

Development

Digital products vs traditional products.-

- The production cost of 1 is high and 2 variable.

- The cost of copies of 1 is almost zero and 2 is greater than zero.

- The delivery cost of 1 is low and 2 is high.

- The inventory cost of 1 is low and 2 is high.

- Marketing costs of 1 and 2 are variable.

Digital markets vs traditional markets.-

- The 1 presents reduced information and the 2 high cost in obtaining it.

- The search costs of 1 are low and 2 are high.

- The transaction cost of 1 is low and 2 is high.

- The bonus of 1 is delayed and of 2 low.

- The price adjustment of 1 is dynamic and 2 has a high cost.

- Segmentation of 1 is low cost and 2 has high costs.

- The network effects of 1 are strong and 2 are weak.

- Disintermediation more possible in 1 and 2 less possible.

Electronic business models.-

- E - tailer. (AMAZON)

- Market maker. (Ebay)

- Content provider. (I Tunes)

- Portal. (Google)

- Community provider. (Facebook)

- Service provider. (Google Apps)

RESULT

The development of technology has allowed developing new business forms such as social networks, providers of services such as applications and digital content providers such as photos, videos, music.

TASK

Make the 3 practical cases of chapter 10 of the base book.

Monday, July 9, 2018

Intraclass N° 18

Topic: Analysis of sucess stories
Objective: Analying the different applications that were successful in electronic business.
Date: July 9th. 2018

Development

- Information systems help to find solutions to problems.

- The online demographics of buyers are expanding.

- Electronic commerce continues to be the fastest growing form of commerce.

- Web 2.0.

Characteristics of electronic commerce technologies.-

-Ubiquity.

- Global Reach

- Universal Standards.

- Wealth

- Interactivity

- Density of the information.

- Customization / adaptation.

- Social technology.

RESULT

Wednesday, July 4, 2018

Practice N° 6

COMMENTS AND RECOMENDATIONS FOR THE PROMOTIONAL VIDEOS

Intraclass N° 17

Topic: Enterprise

Objective: Analyze the Canvas Model.

Date: July 4th, 2018

Development

TEDX.-

Video about trips and experiences and new cultures. Contact with other cultures allows us to break the perjudice that the people of the world are bad.

The e-business and the traditional companies are not the same as the traditional business and companies.