Intraclass N° 27

Topic: E-business opportunities
Objective: Identifying and using the TICS in business managment.
Date: August 8th, 2018

Development

Google penguin

Penguin is the official name for the update of the Google algorithm designed to fight the webspam. This update was launched in April 2012.

It focuses on the off-site factors of a website, rewarding those sites that have a profile of links with links of high quality and unmanaged domains, 

and trying to punish those pages that have violated the Google guidelines, which have profiles of Unnatural links, too many links in low quality sites, etc.

It was Google who, from the beginning, decided that the links generated to a website were a sign that their content was relevant. That's why everyone 

started generating links to gogo. However, Google Penguin is a "where I said, I say Diego".

The improvements that implement the algorithm include a better detection of links of little value, bought, in networks of articles, directories and basically 

any dynamic that implies trying to modify the profile of links of your web. The best way to ensure that Penguin does not penalize you is to respect 

Google's guidelines and passively generate links through your content.

SEO.-

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization).

SEO is one of the "disciplines" that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have turned 180 degrees to what was understood by SEO until recently. Now with SEO pursues what Matt Cutts himself qualifies as "Search Experience Optimization" or what is the same, "all for the user."

Although there are thousands of factors in which a search engine is based to position one page or another one could say that there are two basic factors: authority and relevance

The authority is basically the popularity of a website. The more popular the information, the more valuable it is. This factor is what a search engine takes more into account since it is based on the user's own experience. The more a content is shared, the more users have found it useful.

Relevance is the relationship a page has with a given search. This is not simply that a page contains a lot of times the term sought (in the beginning it was like that) but a search engine is based on hundreds of on-site factors to determine this.

SEM.-

SEM (Search Engine Marketing) is the use of marketing tools and payment strategies in search engines (such as Google, yahoo ...) or natural positioning, which help us optimize visibility and increase traffic on our page or in other words refers to the promotion of a website in search engines, through the use of payment methods or other means such as the placement of advertisements on websites or blogs visited.

It is one of the most demanded techniques and used in online marketing thanks to its ease when measuring results.

To obtain better results and a positioning that comes as close as possible to the desired, we should strategically combine SEM through the use of payment methods together with natural or organic positioning strategies through the optimization of the contents of our Website (SEO on page).

Result

The students knew and learned about GOOGLE PENGUIN, and also the strategies SEO and SEM.