Practice N° 11

Intraclass N° 30

Topic: Web analytics for companies and social networks

Objective: Use the application Blogger in the laboratory.

Date:  August 20th , 2018

Development

What is Google Brain?

RankBrain is an artificial intelligence system (and therefore machine learning) that helps Google process some of its search results, particularly rare or unique queries.

How does RankBrain work?

RankBrain is used by Google to interpret user queries and select in the Google index, a database of about one billion gigabytes, exactly those web pages that are closest to the user's intention. For this, this AI system goes beyond the mere collation of key terms.

With RankBrain, Google completes the semantic search with a system capable of learning by itself and of using acquired knowledge to respond to new and unknown searches.

It was launched in early 2015 and Google uses it globally.

It is an SEO factor of the most important.

RankBrain classifies web pages and helps show results.

Social Networks

They are a structure capable of communicatinh amon people or institutions. Through the internet you can establish relationship that create groups or communities with common interests. They suppose an unlimited contact and in real time. This is achieved thanks to interactivy, one of its most distinctive and novel features.

What are they used for?

Networks like Facebook or Twitter offer services that guarantee instant contact. Viral difussion is the ability of social networks to make content reach a large number of people easily and directly.

Communiction and information.- They have become a way of communicating, even talking about citizen journalism. In this form of communication is also produced in oth directions since the contact is constant, when someone publises a content readers respond by giving their opinion or asking questions.

Marketing.- Social networks are a good opportunity to show the rest of the users the image of a company, a business or a person. Currently the cost of advertising messages on radio or television is very high but the networks are an economic system to be promoted with a large reach and widespread.

Entertainment.- The old book on the bedside table has been changed by a mobil connected to Facebook or twitter that we watch until we sleep. Internet and social netwoeks are becoming ways to hang out. Their influence becomes too much since we can find people using networks while watching television, while walking on the street, while driving a car or even when staying with other people in person.

Result
We learned about the google rankbrain and social networks and their usefulness in the e-commerce and business.

Practice N° 10

PROFESSIONAL PROFILE OF THE SERVICE YOU OFFER

Intraclass N° 29

Topic: SEO
Objective: Analyze the SEO search engine positioning.
Date: August 15th, 2018

Development

SEO Cycle.-


1. Investigate Keywords.

2. Analyze competition.

3. Analyze website.

4. Improve website.

5. Submit website.

6. Monitor rankings.

7. Report reports.

8. Generate links.

SEO Tools.-

- MOZ

-SEOBOOK

-SEOQUAKE

-GOOGLE KEY WORD TOOL

-WEBSITE GRADER

-SEO SCORES

-SEOSITE CHECK UP

Analytics for companies.-

-SOCIAL MENTION.

Result
We could analyze the cycle of SEO and its importance to position strategies, and also we saw about SEO tools.

Practice N° 9

WEB SITE ON GOOGLE SITE

Intraclass N° 28

Topic: Google sites
Objective: Create a web page for the tourist promotion of La Cuca Parish
Date: August 13th, 2018

Development

Create a Google site.-

1. Open  Google Sites in our case the new version.

2. Bottom right, click Create.

3. Add content to your website.

4. To post the changes, click Publish up on the right.

Make a copy of a website.-

1. Open the website you want to copy in the new version of Google Sites.

2. At the top right, click More More than Duplicate website.

3. Under "File name", type a name for the copied website.

4. Optional: To change the website's location, click Change.

5. Click on OK.

Name a website.-

1. On a computer, open a website in the new version of Google Sites.

2. Top left, click on Site without title.

3. Enter the name of the file on your website.

4. Press the Enter or return key.

Change the name of a website.-

1. On a computer, open the new version of Google Sites.

2. Find the site to which you want to change the name.

3. Click on More then Rename.

4. Write the new name and click OK.

Add a title.-

1. On a computer, open a website in the new version of Google Sites.

2. Top left, click

3. Enter the name of the website.

4. Press the Enter or Return key.

RESULT:

The JairAgenciadeviajes was created 

Intraclass N° 27

Topic: E-business opportunities
Objective: Identifying and using the TICS in business managment.
Date: August 8th, 2018

Development

Google penguin

Penguin is the official name for the update of the Google algorithm designed to fight the webspam. This update was launched in April 2012.

It focuses on the off-site factors of a website, rewarding those sites that have a profile of links with links of high quality and unmanaged domains, 

and trying to punish those pages that have violated the Google guidelines, which have profiles of Unnatural links, too many links in low quality sites, etc.

It was Google who, from the beginning, decided that the links generated to a website were a sign that their content was relevant. That's why everyone 

started generating links to gogo. However, Google Penguin is a "where I said, I say Diego".

The improvements that implement the algorithm include a better detection of links of little value, bought, in networks of articles, directories and basically 

any dynamic that implies trying to modify the profile of links of your web. The best way to ensure that Penguin does not penalize you is to respect 

Google's guidelines and passively generate links through your content.

SEO.-

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization).

SEO is one of the "disciplines" that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have turned 180 degrees to what was understood by SEO until recently. Now with SEO pursues what Matt Cutts himself qualifies as "Search Experience Optimization" or what is the same, "all for the user."

Although there are thousands of factors in which a search engine is based to position one page or another one could say that there are two basic factors: authority and relevance

The authority is basically the popularity of a website. The more popular the information, the more valuable it is. This factor is what a search engine takes more into account since it is based on the user's own experience. The more a content is shared, the more users have found it useful.

Relevance is the relationship a page has with a given search. This is not simply that a page contains a lot of times the term sought (in the beginning it was like that) but a search engine is based on hundreds of on-site factors to determine this.

SEM.-

SEM (Search Engine Marketing) is the use of marketing tools and payment strategies in search engines (such as Google, yahoo ...) or natural positioning, which help us optimize visibility and increase traffic on our page or in other words refers to the promotion of a website in search engines, through the use of payment methods or other means such as the placement of advertisements on websites or blogs visited.

It is one of the most demanded techniques and used in online marketing thanks to its ease when measuring results.

To obtain better results and a positioning that comes as close as possible to the desired, we should strategically combine SEM through the use of payment methods together with natural or organic positioning strategies through the optimization of the contents of our Website (SEO on page).

Result

The students knew and learned about GOOGLE PENGUIN, and also the strategies SEO and SEM.

Intraclass N° 26

Topic: Online, off line strategies for tourism promotion

Objective: Create some online and off lines strategies to promote our tourist site.

Date: August 6th, 2018

Development

Result

We created a blog to share information about our tourist site, moreover flyers and a triptico.

Practice N° 8

E-COMMERCE ALLIANCES BETWEEM ECUADOR-CHINA

Extraclass N° 11

E-COMMERCE ALLIENCES BETWEEN ECUADOR-CHINA

Intraclass N° 25

Topic: E-business Opportunities
Objective: Analyze Market-Place tools and services
Date: August 1st, 2018

Development

1. Clear Winners

-AMAZON

-Eay -Careerbuilder.com

-Google

2. MARKETPLACE

Web space to get new suppliers or customers for their products and develop commercial networks.

3. SERVICES

-Content

- Deprocesses.

-Applications.

4. Computing in the CLOUD

-Public cloud.

- Private cloud

5. Electronic Administration

Modernization.-

-Organization.

-People Management.

-Quality and simplification.

-------------------------------------

-Change management.

-Management of knowledge.

-Citizen participation.

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-Interoperality.

-Thematic tour.

-E-services.

Result

We learned new concepts such as: Penguin, Zeocks and Clauler.