Intraclass N° 30

Topic: Web analytics for companies and social networks

Objective: Use the application Blogger in the laboratory.

Date:  August 20th , 2018

Development

What is Google Brain?

RankBrain is an artificial intelligence system (and therefore machine learning) that helps Google process some of its search results, particularly rare or unique queries.

How does RankBrain work?

RankBrain is used by Google to interpret user queries and select in the Google index, a database of about one billion gigabytes, exactly those web pages that are closest to the user's intention. For this, this AI system goes beyond the mere collation of key terms.

With RankBrain, Google completes the semantic search with a system capable of learning by itself and of using acquired knowledge to respond to new and unknown searches.

It was launched in early 2015 and Google uses it globally.

It is an SEO factor of the most important.

RankBrain classifies web pages and helps show results.

Social Networks

They are a structure capable of communicatinh amon people or institutions. Through the internet you can establish relationship that create groups or communities with common interests. They suppose an unlimited contact and in real time. This is achieved thanks to interactivy, one of its most distinctive and novel features.

What are they used for?

Networks like Facebook or Twitter offer services that guarantee instant contact. Viral difussion is the ability of social networks to make content reach a large number of people easily and directly.

Communiction and information.- They have become a way of communicating, even talking about citizen journalism. In this form of communication is also produced in oth directions since the contact is constant, when someone publises a content readers respond by giving their opinion or asking questions.

Marketing.- Social networks are a good opportunity to show the rest of the users the image of a company, a business or a person. Currently the cost of advertising messages on radio or television is very high but the networks are an economic system to be promoted with a large reach and widespread.

Entertainment.- The old book on the bedside table has been changed by a mobil connected to Facebook or twitter that we watch until we sleep. Internet and social netwoeks are becoming ways to hang out. Their influence becomes too much since we can find people using networks while watching television, while walking on the street, while driving a car or even when staying with other people in person.

Result
We learned about the google rankbrain and social networks and their usefulness in the e-commerce and business.