Wednesday, May 30, 2018

Intraclass N°9


Topic: Consumer psychology
Objective: Analyze the behavior of the customer before a sale or demostration of a product.

Date: May 30th , 2018

Development


                                            5.- Self realisation.- morality, 
                                               creativity, spontaneity, lack 
                                             of prejudice, of facts, resolution 
                                                              of problems.

                                     4.- Recognition.- Self-recognition, trust, 
                                                            respect, sucess.

                         3.- Membership.- Frienship, affection, sexual intimacy.

                   2.- Security.- Physical security, employment, resources, moral,
                                           family, helth, private property.

                  1. Physiology.- Respiration, feeding, rest, sex, homeostasis.

After that we saw the types of motivation, which are: Intrinsic and extrinsic motivation.

Intrinsic motivation:
It arises within the subject. Obey internal reasons. 
Example
Desires to learn to know more.
Need to do things well for self-satisfaction.

Extrinsic motivation:
It is stimulated from the outside offering rewards. Example: Arrive on time to work to earn a punctuality bonus.

Then we talked about the Types of motives.

Motives not learned
Examples: hungry, thirsty, need to preserve body temprature.

Motives learned
Examples: need for power, need for presige

Combined reasons
Examples: the sexual desire, maternal behavior.

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